Here is another video interview by Jia from the iTwixie team. This time we talk to Anthony Closkey about how tween girls will use the site. He feels that tweens are better at social networking then any other age group.
After watching both of these interviews I still have few questions:
With the growing popularity of Facebook is there room for a niche network like this?
What happens when the tween is no longer a tween?
Are they kicked off the site, left to start their online life over again on another social networking site?
The site has been live for awhile now so maybe these questions will be answered in time.
For the fourth part of our ongoing AlphaLabinterviewseries, we are pleased to present three interviews with the team behind the recently launched iTwixie.
iTwixie is developing the ultimate online hangout for ‘tween’ girls. Today’s parents, educators and caregivers worry about how marketers approach their 8-14 year-old girls. iTwixie will inspire and unite ‘tween girls on a site that’s safe, age-appropriate and fun.
In this first team interview, Jia talks with iTwixie developer, Cynthia Closkey about how they developed their social network, why it’s like delicious and nutritious cereal, and the support AlphaLab provided them. Stay tuned more iTwixie interviews soon!
