iTwixie is developing the ultimate online hangout for ‘tween’ girls. Today’s parents, educators and caregivers worry about how marketers approach their 8-14 year-old girls. iTwixie will inspire and unite ‘tween girls on a site that’s safe, age-appropriate and fun.
In this first team interview, Jia talks with iTwixie developer, Cynthia Closkey about how they developed their social network, why it’s like delicious and nutritious cereal, and the support AlphaLab provided them. Stay tuned more iTwixie interviews soon!