For the second part of our ongoing AlphaLab interview series, we are pleased to present Vasco Pedro, CEO of Bueda, Inc.
Bueda optimizes online ad placement in rich media and user-generated content via its innovative semantic matching engine. Leveraging research from Carnegie Mellon University’s Language Technologies Institute, Bueda combines user-generated tags, existing ontologies, and semantic analysis in order to match ads with the most relevant multi-media content: Images, Video, Text and other web-accessible content.
In this wide-ranging interview, Jia talks with Vasco about the future of online searching, crowdsourcing through games, the meaning of the Portuguese word bueda, and of course, ontologies! For fun, see if you can count the number of times the word ontology is used during this interview.
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